Consumer Hardware Brands I Like
A new era of personal computing
Some observations -
This new wave of consumer hardware / personal computing co's have incredible design + brands. Brand clearly matters for consumer hardware companies.
Some of the marketing videos these brands made are impressive. Truly a new level of brand and product marketing for early stage startups
Hardware-first necessitates the need for more robust brand systems from day 1 (hard to change brand later on a physical product)
Excited to see how brand continues to develop in the space!
A collection of recent consumer hardware brands 👇
This post was initially inspired by the buzz around new hardware launches (Eoghan from Intercom and Jack from GC’s tweets).
Daylight Computer Co.- a new kind of computer, designed for deep focus and wellbeing.
Infinite Machine - building "non-cars for the future", starting with the electric scooter.
Sol - a reading technology company building the most comfortable reading experience.
Opal - building better webcams.
Humane - building the AI pin.
rabbit inc. - AI-powered pocket companion.
Tidbyt - retro-styled smart display that displays what matters.
tinyPod - turns your Apple Watch into an iPod-resembling 'phone' for unplugging without going fully off the grid.
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